Quick Guide to Launch a Successful Ad Campaign

We put together a quick guide to launch a successful ad campaign to help marketers and media-buying beginners with their steps into affiliate marketing. We understand that starting an ad campaign isn’t hard. Launching an effective one is. Especially in Dating⁠ affiliate programs. For that reason, we will tackle some key points to make it spot important bullet points for effective dating media buying. Here are the components and key elements of effective ad campaigns.

The offers

Putting your media buying efforts into testing 1 offer or 2 isn’t wise. Working with leading affiliate networks or dating advertisers is key to choosing good offers. The offers, especially dating, that work fine for the type of traffic you usually acquire may not work for others even if they share similarities to a high extent. You need to be able to split test different dating offers even on different pricing models, SOI, DOI, Revenue Share…Until you find the winning ones.

Traffic: Volume and Quality ⁠

Your campaigns need volume and volume needs to be of good quality. It’s that simple! Most affiliates acquire traffic from ad networks and that is fine but ask yourself if you are acquiring enough volume? Because without volume you can’t filter and optimize to spot the quality that would yield good results.

Creatives

Nowadays, creating a campaign entails more than adding a few banners and 1 landing page. Presuming that many users would click on your attractive banners, see what you have to offer on the landing page, and then buy your offer is not smart? It takes way more than that nowadays. Split testing different landing pages is a good move. What works on some users may not necessarily work on others. Use different funnels until you find the winning combinations.

Optimize and Scale-up ⁠

Optimize on the go or after the acquisition of a considerable volume of traffic, it’s up to you and your sound media buying skills but what matters is to optimize smartly.

Sift through the data your ad campaigns receive to make thoughtful decisions on what to optimize and press the scale-up button.

To Sum up

Choosing the right offer is the first in the order before trying to acquire traffic, when getting to the traffic phase mind the volume and quality. Do not ignore the creatives as they give a breath of freshness to your ad campaigns and they help the conversions big time. Optimize your ad campaigns constantly and scale up once you find the winning campaigns bits.

Try following the above quick guide to launch a successful ad campaign, and run exclusive dating offers by signing up with our dating-focused affiliate network or contact us if you have questions before joining, we are known for top-quality support in the dating industry.