How to Use Threads in Affiliate Marketing

In the ever-evolving world of social media, a new player has emerged – Threads, the app by Meta, aiming to provide an alternative to Twitter. While it’s still early days for Threads, it’s gaining traction, and its potential for affiliate marketers and influencers is generating significant interest. In this article, we’ll explore how to use Threads in affiliate marketing, and the opportunities Threads offers for branding, and the early trends observed by marketers in affiliate marketing.

Branding on Threads:

Establishing your brand identity on Threads is a seamless process, especially if your brand already has an Instagram account. During signup, you can showcase your logo, and your bio page allows you to describe your company and include a link to your website.

Even in its initial hours, Threads saw massive brands like Walmart making their presence felt. Savvy brands, including Wendy’s, were quick to engage with other accounts creatively. The platform presents a promising opportunity for businesses to amplify their brand reach.

Affiliate Links on Threads:

Unlike some popular apps like SnapChat and TikTok, Threads in affiliate marketing makes it easier for affiliate marketers to incorporate affiliate links, much like Twitter and Facebook. This user-friendly feature, highly supported by Adthorized, makes Threads an attractive platform for marketers, provided they can build an engaged audience. The option to include photos and videos with affiliate links in posts further enhances the marketing potential. Note that currently, video posts are limited to 5 minutes.

While direct affiliate links haven’t yet surfaced on Threads, some affiliates have cleverly linked to their websites containing affiliate links. It seems that users are initially cautious about being overly promotional, but as the platform matures, affiliate marketing is likely to take center stage.

Disclosure for Affiliates and Influencers on Threads:

Using affiliate disclosures on Threads is a breeze, given the generous character limit of up to 500 per post. In compliance with FTC Guidelines, all endorsements on Threads require proper disclosure. Tagging brands in your posts can serve as part of the disclosure, but it’s not obligatory unless specified in your contract.

Advertising on Threads:

Though Threads currently lacks a paid advertisement system, Meta’s track record with ad monetization suggests it’s on the horizon. Once the user base grows, expect an ad system within the next 3-6 months. CEO Mark Zuckerberg confirmed the platform’s approach: perfect the product, achieve substantial user engagement, then consider monetization.

International Affiliate Marketers:

Unfortunately, Threads isn’t available in the EU due to privacy concerns and the Digital Markets Act. However, it is accessible in over 100 other countries, including the UK (wink, wink, Brexit?)

Effectiveness for Marketing:

Presently, marketing on Threads faces challenges, such as limited hashtag search, an abundance of friendly interactions, and a cluttered Home feed with non-chronological posts. Missing features like a web interface and integration with posting software may deter some affiliate marketers. Nevertheless, improvements are likely in the pipeline.

General Affiliate Communications:

Threads will inevitably become a hub for affiliate marketers to connect, share news, and network. We recommend Adthorized affiliates to hop on the opportunities whilst still new. Despite the absence of a convenient search option for affiliate marketing news, members have already started posting related content and activating their company accounts.

Conclusion:

While Threads may have its current limitations, its potential for affiliate marketing and influencer engagement is evident. As the platform evolves, it’s expected that many of these limitations will be addressed. For now, marketers are exploring and adapting to the unique landscape of Threads, making the most of this emerging social media avenue. Adthorized will follow the progress of Threads as we watch its journey unfold, we may come back to this very article and add or edit how to use Threads in affiliate marketing as we progress.